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NEW QUESTION NO: 6

How should you produce an Insight Report that gives you the total number of individuals (unique email

addresses) who clicked a link in an email campaign in the first three days after it was sent?

A. Measure = Unique Conversions, Event Date = 3 days

B. Measure = Responders, Interval = 3 days

C. Measure = Total Clicks, Interval = 3 days

D. Measure = Responders, Event Date = 3 days

E. Measure = Single Clicks, Sent Date = 3 days

Answer: C



NEW QUESTION NO: 7

Your client is interested in using Rapid Retargeter to implement email campaigns based on information

about their known customers who have interacted with their website.

Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A. products that were purchased

B. products added to a shopping cart, where no additional event takes place

C. products that were browsed/viewed, where no additional event takes place

D. search strings entered into a website more than twice

E. pages that were marked as favorite

Answer: B,C,D

Explanation/Reference:

Reference http://www.oracle.com/us/corporate/press/2507127



NEW QUESTION NO: 8

Your client's requirements state that they need to have more than one profile list in their account.

Which two statements are true about implementing this? (Choose two.)

A. If you have multiple profile lists, you must have separate programs, because all the messaging events

launched in a Responsys Program must refer to the same profile list.

B. The column to be used as the table's primary key must be named something different in each profile

list.

C. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record

with the same email address can exist in multiple lists with different RIID_'s.

D. Special configuration must be done to use different IP addresses to send campaigns to different lists in

the account.

Answer: A,D



NEW QUESTION NO: 9

Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.

What step should you take to encrypt the files?

A. Create a Responsys security key in the Account Administration screen. Import this key when creating

the export.

B. Import a public encryption key the customer created to be used when the export runs.

C. Create new credentials specifically for the export job that no one knows and that passes the

Responsys password integrity checker.

D. Import a private encryption key the customer created to be used when the export runs.

Answer: A



NEW QUESTION NO: 10

You are configuring a supplemental data import and the first row of the file contains the names of the

columns in which you are importing.

What must you do to configure this file property?

A. You must delete the first row of the file before performing the import. Your file must contain actual data

only.

B. Replace the first row of the file with one text string that contains all the column names separated by

columns. Then proceed with the import.

C. In the import configuration, select the "First line contains column names" check box.

D. In the field mapper screen, select the "Columns Already Included" check box.

Answer: A



NEW QUESTION NO: 11

You send the same email campaign out on the first Tuesday of every month to announce the month's

specials. You are interested in comparing how subscribers responded to the emails in the first three days

following the send date during the last three months.

How should you configure a report to do this?

A. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by

"3 Days since Launch".

B. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance

measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.

C. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure

= Sent Date. Configure this measure as of three days from launch.

D. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and

then just filter by "First 3 Days after Send".

E. Create a separate report for each Campaign with performance measures within the Sent Date range

for the first three days from launch. Export each report into Excel to assemble a summary report.

Answer: B



NEW QUESTION NO: 12

Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various

programs and it should be stored in a PET table.

How should you achieve this?

A. It is not possible to store an Entry Tracking variable in a PET table.

B. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the

specified PET table.

C. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the

specified PET table.

D. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the

value in the PET table.

Answer: D



NEW QUESTION NO: 13

You're creating an Opt-In form for your client. After a new customer submits the subscription form, you

want to wait for 24 hours and then send them a follow-up email with a discount offer.

How should you create a form rule to accomplish this?

A. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a

24-hour delay before sending the email.

B. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later

to send all newly entered subscribers the follow-up email.

C. Create a form rule that directs the new customer to a URL so they can enter their email address and

request the discount coupon.

D. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each

form submission.

E. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for

24 hours, then send the follow-up email offer.

Answer: A



NEW QUESTION NO: 14

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor

completes a transaction, conversion credit will be attributed to the sourcing campaign by default.

Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to

eliminate potential duplicate reporting?

A. action=once

B. tracking=first

C. action=last

D. action=single

E. tracking-once

Answer: E



NEW QUESTION NO: 15

Which three precautions should you take before deciding to delete a column from a Responsys data

source? (Choose three.)

A. Ensure that there are no Connect jobs updating the column to be deleted.

B. Check to make sure there are no forms referencing the column.

C. Check to see whether the data column is being used by the customer for external analytics purposes.

D. Ensure that there are no active campaigns referencing the column to be deleted.

Answer: A,C,D



NEW QUESTION NO: 16

What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the

sender?

A. A hard bounce of an email message will delete the contact record from the Profile List to ensure that

messages will no longer be sent to that address.

B. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table,

and you must select that list as a suppression list in future message launches to ensure that you do not

send to that address again.

C. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight

Report, and you can run a list cleanse process to remove it from your list.

D. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to

Undeliverable and messages will no longer be sent to that address.

Answer: A