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Exam Code: PCM
Exam Name: Professional Certified Marketer
One year free update, No help, Full refund!
PCM Bootcamp Total Q&A: 316 Questions and Answers
Last Update: 2016-08-21

PCM Training Materials Detail: PCM Bootcamp

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NO.1 The three major phases of the marketing plan are _____.
A. segmentation, targeting, and positioning
B. planning, implementation, and control
C. introduction, growth, and decline
D. recession, depression, and recovery
E. leading, organizing, and controllling
Answer: B

PCM Test Answers   

NO.2 A Macy's manager designs the casual clothing department such that one of Macy's private label
pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at
$39.99. What is the manager attempting to accomplish?
A. Everyday low prices strategy
B. Odd-even pricing strategy
C. Special-event pricing strategy
D. Prestige pricing strategy
E. Reference pricing strategy
Answer: E

PCM pdf