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Exam Code: PCM
Exam Name: Professional Certified Marketer
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PCM Real Questions Total Q&A: 316 Questions and Answers
Last Update: 2016-07-15

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NO.1 _____ is a communication used to create and build brand awareness, with the ultimate goal of
moving the consumer through the buying cycle to a purchase.
A. Product advertising
B. Persuasive advertising
C. Reminder advertising
D. Personalized advertising
E. Informative advertising
Answer: E

NO.2 When conducting a SWOT analysis, opportunities and threats are likely to arise from:
A. changes in consumer preferences.
B. key personnel.
C. the location of the company.
D. the company's core competencies.
E. assets and financial performance.
Answer: A