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NEW QUESTION NO: 5

The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic social channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:

What step should the analyst take next?
A. Explain to the social media manager that the last period had a low traffic from organic social
B. Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution
C. Investigate the conversion tracking as the marketing channel manager is set correctly.
D. Suggest adding a new organic social channel to the rule set as it is missing
Answer: C

NEW QUESTION NO: 6
An analyst needs to create a report using a mix of pages viewed by visitors and custom events to understand where visitors abandon the process.
Which type of report should the analyst create?
A. A custom event funnel within Reports
B. A pathing report within Reports
C. A fallout analysis within Workspace
D. A PathFinder report within Workspace
Answer: D

NEW QUESTION NO: 7
An analyst needs to create a URL to give to the marketing department for use in a paid search campaign.
The URL that the analyst created looks as follow:
www.site.com/landing_page.html?cid=paid-search_jeans-campaign
After the campaign launches, the analyst reviews the Traffic Sources report. "Search Engines - Paid". and observes NO traffic in the report.
What change should the analyst make to ensure paid search traffic from the URL above is present in the
"Search engines - Paid" report?
A. Configure Natural Search Detection in the admin console to exclude the "cid" query parameter
B. Update the processing rules for the Natural Search channel in the marketing channel report to exclude hits where the query parameter "cid" is in the URL
C. Configure Paid Search Detection in the admin console to include the "cid" query parameter
D. Update the processing rules for the Paid Search channel in the marketing channel report to include hits where the query parameter "cid" is in the URL
Answer: B
Explanation/Reference:

NEW QUESTION NO: 8
An analyst needs to provide reporting on the amount of revenue attributable to an internal campaign. When a site visitor clicks through an internal the promotion ID is captured on the next page in prop1 and eVar1.
The prop is configured as a standard traffic variable. The eVar is set to last touch expiration.
The analyst needs to report on the revenue associated with the internal campaign
"homepage_promo_valentines_sale". Revenue must be attributed campaign.
How should the analyst report on this revenue?
A. Use eVar with the revenue participation metric for the campaign
B. Use prop1 with the revenue metric for the campaign
C. Use prop1 with the revenue participation metric for the campaign
D. Use eVar with the revenue metric for the campaign
Answer: A

NEW QUESTION NO: 9
An analyst has the following metrics available for a retail site:
- Revenue
- Orders
- All Visits
- Internal Search Visits
- Internal Searches
- Cart Adds
Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?
A. Cart Adds/Internal searches
B. Orders/Internal Search Visits
C. Internal Searches/Cart Adds
D. Internal Search Visits/Revenue
Answer: C

NEW QUESTION NO: 10
An analyst needs to provide an optimization hypothesis to increase the Paid Search spend ROL. Which optimization hypothesis should the analyst recommend?
A. Using the site's home page as the landing page for all paid search visitors will increase conversions.
B. Decreasing spending on paid search and increasing organic search investment will increase paid search ROL
C. Increasing the total spending will increase the AOV and the paid search ROL.
D. Creating a product-specific landing page may increase the conversions.
Answer: D

NEW QUESTION NO: 11
How would the analyst create a segment for a "new visitor"?
A. Use a segment container of "visitor", where visit number is less than 1
B. Use a segment container of "hit", where visit number is less than 1
C. Use a segment container of "visitor", where visit number = 1
D. Use a segment container of "hit", where visit number = 1
Answer: C
Explanation/Reference:
Reference: https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_overview.html

NEW QUESTION NO: 12
In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

A. Average revenue per click-through decreases
B. Average orders per click-through increases
C. Average revenue per order increases
D. Average orders per checkout decreases
Answer: D

NEW QUESTION NO: 13
Using the classification rule builder, an analyst needs to create a classification report for marketing tracking codes by the campaign name value codes. Below is an example of several tracking codes, where the item between the underscores represents the campaign name:
1. paid-search_non-branded-phrases_jeans
2. social-media_brand-awareness_twitter
3. display-advertising_brand-awareness_media-site
4. affiliates_shipping-discounts_affiliate-network
What kind of classification rule should the analyst create?
A. A Regular Expression where the rule contains "brand"
B. A Regular Expression rule that matches the pattern of the 2 underscores, pulling out the value between them
C. A Contains rule that matches two underscores, pulling out the value between them
D. A Delimiter rule that breaks the tracking code apart at the underscore, placing the second item in the classification
Answer: D

NEW QUESTION NO: 14
A Business Practitioner needs to report on event5 by site section using a custom variable for day of week.
Which option allows the Business Practitioner to most efficiently achieve this goal?
A. Use the day of week traffic variable and correlate by site section with event5
B. Use the day of week conversion variable with full subrelations and instances
C. Use the day of week conversion variable and subrelate by site section with event5
D. Use the day of week traffic variable and participation metrics
Answer: B

NEW QUESTION NO: 15
What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?
A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules
B. Add a rule set > add a rule > test the rule > activate the rule
C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report
D. Add a report suite > select the variable > add rules > test the rules > activate the rules
Answer: A